Trumpet Call Communications

C. Randall Heuston
3547 Estates Landing Dr. NE
Kennesaw, GA 30144
(H) 770-926-6423 (M) 770-633-6780


Professional Experience

● Communications/Marketing/Advertising/Recruitment

2009-   Trumpet Call Communications (Kennesaw, GA). Corporate communications consultant, free-lance writer (books, magazines, Web sites), editor, writing coach, marketer, public relations services, video writer/producer, advertising copy writer (print, TV, radio), etc.

2005-2009: Life University (Marietta, GA). Special Assistant to the President, Interim Director of Enrollment Management, Interim Director of Marketing—Responsible for University marketing, recruitment, admissions and communications functions, including public relations, internal communications, advertising and publication production, Web site development and maintenance, graphic design, videos, ads, multi-media presentations, marketing and advertising plans, promotional materials, editorial board of Today’s Chiropractic Lifestyle, Lyceum chairman (manager for major educational/entertainment event). Served on President’s Cabinet.

1991-2004: Palmer Chiropractic University System (serving chiropractic colleges in Davenport, IA, San Jose, CA, and Port Orange, FLA.).
Vice President for Marketing & Enrollment (formerly Director/Department of Marketing & Communications, Assistant to the Chancellor for Communications) —Responsible for College and University System-wide marketing, recruitment, admissions and communications functions, including public relations, internal communications, advertising and publication production. Served on Chancellor’s Cabinet. Staff supervision (40 people on three campuses) and tasks included admissions/recruitment processes, Board of Trustee communications, two quarterly alumni magazines, Web site development and maintenance, bi-monthly System-wide newsletter, graphic design, videos, CD-ROMs, ads, multi-media presentations, marketing and advertising plans, promotional materials, speeches, columns, white papers for top executives, manager for major educational /entertainment events.

1988-1991: Wordpower, Mid Coast Communications Centre (marketing/communications companies, Davenport, IA).

Wrote/produced industrial and tourism videos, radio/TV commercials, newsletters, brochures, trade journal ads and articles. Project clients included: AAA Baseball, Al-jon/Vezzani Corp., Burlington (IA) Chamber of Commerce, Dahl Ford, Deere & Co., Dubuque (IA) Development Commission, First Midwest Banks, Galesburg (IL) Chamber of Commerce, Galesburg Economic Development Corp., Illinois Association of Public Health Administrators, Iowa Development Commission, Kartridg Pak, Mod-Form Manufacturing, National Seal Co., Quad-City Thunder, Quad-Cities Vision for the Future, Sears Manufacturing, Palmer College and Palmer Chiropractic University System, Chiropractic Centennial Foundation, Life University, Bandag Manufacturing.


● Editing/Writing

1994-Present: Author/editor of 142-page coffee-table book: Revolutions: Bandag’s 50 Years of Innovation in the Tire Industry; editor of 204-page motivational book: Make Your Life Extraordinary by Dr. Guy F. Riekeman; contributing writer to various magazines—Today’s Chiropractic Lifestyle, John Deere Journal, The Residential Specialist, etc.; author/editor/project manager of 172-page coffee-table book on chiropractic profession’s centennial: The Story of the Grand Celebration/Commemorating 100 years of Chiropractic; editor/project manager for 126-page book celebrating 100 years of Palmer Chiropractic education: Streams from The Fountainhead; editor/project manager for spin-off bi-annual magazine also entitled “Streams from The Fountainhead.”

1966-1988: Quad-City Times (60,000 a.m./p.m. daily, 81,000 Sunday newspaper,Davenport, IA). Various editorial capacities—Managing editor, executive news editor, business editor, features editor, interim sports editor, news editor, reporter, reviewer. Special attention to layout and design, new features, business, sports sections, staff supervision, innovative newspaper marketing. Directed in-depth, award-winning projects on poverty, mental health, health care costs.

1965-1966: Clinton Herald (Clinton, IA). Reporter, copy editor.


● Teaching/Training

1996-2004: Life University; Palmer College of Chiropractic, Palmer College of Chiropractic West
Seminar presenter on professional communications for advanced undergraduate classes and continuing education; presenter, Disney organizational systems.

1966-1988: Lee Enterprises Newspapers (chain of 18 dailies, Davenport, IA).

Advised Lee editors, trained staffs on effective design/content; conducted American Press Institute management seminar; speaker, Illinois Associated Press Managing editors convention; organized training sessions as chairman, Iowa Associated Press Managing Editors; various panels.

1963-1965: Beloit Memorial High School (Beloit, Wis.). Taught junior (honors) English, senior English, world literature, creative writing; literary journal adviser.



● Professional (Examples)

1980-2009: Disney Institute: “Disney’s Value Chain: Unlocking the Magic in Your Business,” Orlando, FLA, 2009; Presencing Institute: “Collective Leadership for Profound Innovation and Change,” with Otto Scharmer (author of Theory U: Learning from the Future as it Emerges”), Chatham, MA, 2009; Society for Organizational Learning: “Foundations for Leadership: Initiating and Sustaining Profound Change,” with Peter Senge (author of The Fifth Discipline: The Art & Practice of the Learning Organization), Boston, MA, 2008; Strategic Enrollment Management Conference: AACRAO, San Diego, CA, 2004; Strategic Enrollment Management Conference: AACRAO Boston, MA, 2003; Strategic Marketing Program: Curtis L. Carlson School of Management, University of Minnesota, MN, 1999; University Communications/ Publications Conference: Council for Advancement and Support of Education, South Bend, IN, 1992; Counselor Selling: Wilson Learning, Davenport, 1989; pagination styling, formatting: Harris Corporation, Melbourne, FLA., 1988, newspaper design: Poynter Institute, St. Petersburg, 1987; business reporting: Columbia University, New York, 1985: CAM management program, Davenport, 1984; Advanced Team Creativity: Synectics, Inc., Boston, 1983; Team Creativity: Synectics, 1982; American Management Association, Chicago, 1981; features editors seminar: American Press Institute, Reston, VA, 1980.

● College

1959-1963: Bachelor of Arts (cum laude), Beloit (Wis.) College, 1963: major English literature/composition, minor history, minor equivalent music; teaching certification; honors English, chief copy editor/yearbook, published in college literary magazine.


Read more »
» Marketing & PR

» Web/Video

» Ad Copy

» Collateral

» Radio/TV

» Magazines

» Columns

» Editing/Coaching



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