Many of us love Michael Gerber’s business stuff, and The E-Myth Revisited offers an insightful description of the three overlapping stages of a professional life— apprentice, craftsman and master. The hard-working apprentice eventually becomes the craftsman “and the thrill of the craft is to discover the jewel. And that there is only one way to discover it; to practice the craft mindlessly. To become one with the work. To polish and polish, as though with one’s heart.” Those of us who have made a career of writing know exactly what he’s talking about.  At some point the craftsman becomes a master, who then perhaps gets as much satisfaction out of teaching others as he does practicing his or her craft. “The master knows that the process of growing, of change, of transformation, is always moving, never still. It is in the face of the apprentice that the master sees herself anew. It is in the face of the craftsperson that the master renews her pilgrimage and finds the beauty of giving herself up to work.” Well, I’ve been privileged to coach many writers and copy editors at a variety of newspapers and other publications. Few experiences are more rewarding than watching an apprentice become a craftsman under your tutelage.  Gerber is right. That’s the way to find yourself anew. If you have a young publications staff that needs coaching or corporate executives who could benefit from writing lessons, contact Trumpet Call.  



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